THE POWER OF RESTRAINT

There’s something quietly subversive about simplicity — and this season at Lacoste, it stole the show. Amid the clean lines and sport-luxe tailoring of the Spring/Summer ’26 collection, the beauty look whispered what every insider already knows: less is more, when done with precision.

The face was stripped back to its essentials — fresh, dew-lit skin with only the softest veil of coverage, a barely-there sweep of blush that caught the light like a post-tennis glow. Brows were brushed upward, eyes left naked but awake, and the highlight of it all — a bold, arresting red lip that turned minimalism into a statement.

This wasn’t about nostalgia or retro glamour. It was about discipline. The kind of modern, athletic femininity that Lacoste has always championed — strong, direct, and effortlessly chic. The red lip wasn’t an accessory; it was punctuation. Against an otherwise whisper-quiet face, it spoke volumes — confidence, control, and the subtle audacity of restraint.

Beauty this season isn’t trying too hard. It’s the art of doing almost nothing — perfectly.

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