THE PARIS SWEEP
Seen across Paris Fashion Week, the new side-swept hair look captured the essence of quiet luxury — minimal yet magnetic. It’s that blend of control and ease the French do best: sleek at the crown, effortlessly fluid through the ends. The hair is parted with precision, swept across the face, and fastened low with a subtle barrette placed just behind the temple, not over the ear. The result is polished, directional, and unmistakably modern.
The Mood
This season’s beauty mood is all about restraint with personality. The Paris Sweep exudes that effortless confidence — structured, luminous, and a little undone in just the right way. It’s sensual minimalism with a touch of lived-in texture, redefining what effortless chic looks like now.
How to Get the Look
1. Start Sleek, Not Stiff
Prep freshly washed hair with a smoothing serum or lightweight gloss cream, focusing on the crown to eliminate flyaways. Blow-dry using a paddle brush for a refined, sculpted base that stays soft.
2. Create a Clean Part
Use a fine-tooth comb to form a sharp center or slight side part — this precision is what keeps the look elevated and runway-worthy.
3. The Paris Sweep
Guide the front section diagonally across the forehead and sweep it toward one side, allowing it to skim the cheekbone. Secure the section with a discreet barrette just behind the temple, hidden enough to maintain that “barely styled” illusion.
4. Add a Natural Wave on the Other Side
To balance the sleekness, softly bend the hair on the opposite side — the one with more visible length. Use a large-barrel curling iron or straightener to create a loose, natural-looking wave that begins below the cheek. Brush it out gently for movement, not curl. This adds harmony and softness without disturbing the architectural lines of the style.
5. Finish with Light Reflection
A fine shine mist or dry gloss spray gives that luminous finish seen backstage in Paris — not overly polished, just touchably healthy.
Styling Notes
The Paris Sweep works beautifully with fluid fabrics and structured tailoring alike. Think ivory lace, satin slip dresses, or minimalist suiting. It’s a look that reads both editorial and real, ideal for those who prefer quiet statements with lasting impact.
SHOP THE LOOK
